ANN

Developer Campaign – WFH x Brodziak

A shoot for the WFH group, staged on the rooftop of an apartment building at Ogrodowa 6 in Poznań, right next to the historic Stary Browar park. A construction crane lifted a platform carrying a Ferrari SF90 Spider, provided by Positive Ways, above the building. The photographs were taken by Szymon Brodziak, one of Poland's most celebrated black-and-white photographers. The main large-format piece from this shoot – the photograph "Limitless" – sold for 38,000 PLN at a Positive Ways foundation charity auction on 12 June 2026, at the Ufficio Primo building in Warsaw. The video below shows the real scale of this production.